5. Flourish Outside
The first physical engagement your customer will have with your business is the outside. So, don’t forget to focus on it just as much as the inside. Colourful hanging baskets, fresh paint and clean windows are all simple, yet powerful, ways to promote your business. You want your physical shop front to be Instagram-worthy!
Your outdoor area doesn’t need to be just for the summer occasion. Many successful businesses are transforming their outdoor spaces into cosy snugs during the winter months, with heaters, fires and fluffy blankets.
Treat your establishment like it’s your own home (which of course, for many operators… it is). Consistency and simplicity across all your channels is key and don’t be afraid to ask for your customers’ feedback. An open dialogue with them ensures you’re meeting their expectations and can prompt you to make valuable adaptations to drive increased footfall and sales.