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New look, same great taste
New look Pepsi is here and we're Thirsty for More. The iconic new design aims to re-ignite the passion for Pepsi and expand it far and wide. With the goal of attracting younger shoppers, while retaining existing customers, the rebrand focuses on great taste and refreshment – reasons that align with research showing 70% of cola consumption occasions are driven by consumers who say they 'enjoy the taste'1.
The rebrand forms part of Pepsi’s vision to ensure long-term growth in the cola category. By modernising its flagship Pepsi brand with bolder, more vibrant packaging, this refresh helps operators capitalise on sales amid evolving consumer tastes
The vibrant new look is sure to grab consumer attention, playing a key role in drawing a younger demographic into the category. We're providing our foodservice partners with a refreshed, modern identity that meets the evolving preferences of their customers. Pepsi has fuelled fun for generations, and through this integrated campaign, we're writing the next chapter of that journey. This rebrand equips operators to better capitalise on Pepsi sales and caters to shifting consumer demand. Benjamin Griffiths - Director of Workplace, Education, Healthcare, Leisure & Entertainment - GB
Hospitality
FAQ's
It’s been 14 years since Pepsi introduced a new logo and visual identity. As a brand that’s on the world stage and interacts with millions of people every day, it’s important to revisit the brand's look periodically to ensure we are continuing to resonate with our target audience and today's culture.
Pepsi has been the choice and the voice of every new generation for over a century, and this new iconic visual identity reflects Pepsi’s continued growth and bold vision for the future.
Production of the new packs for Ireland and Great Britain started in mid-January so you will begin to see them on shelves very soon.
Production of the new packaging began in January and is working its way into wholesalers across the country so expect to see it very soon.
The new branding is a major refresh to our product packaging and brand identity, which will feed through to equipment branding over time. As a sustainable, responsible business we do not want to unnecessarily replace working equipment that would then be sent off to landfill and in the process create a negative impact on the environment. Your equipment branding will be refreshed in the future, at the point your equipment is due for an upgrade. The changes to branding are purely to the lense, the fonts themselves remain unchanged.
Due to the scale of the rebrand, we expect new glassware to be available to outlets by autumn 2024.
Yes. New branded glassware is in production however until this is available, you can still use your old Pepsi Max glassware.
No, there will be no reformulation of any of the current Pepsi range at this time.
1 Kantar Usage, All Consumers, Total At Home + Carried Out, 26.11.2023, 52 weeks
